What an AI marketing agent does
Rather than replacing your team's judgment, an AI marketing agent handles the assembly work that slows campaigns down. It pulls data from your connected sources, synthesizes it into briefs or performance summaries, and drafts copy or proposals for human review — keeping records current as it works.
Because it runs workflows across your full stack, it can move from audience research to first copy draft in a single run, then loop back when performance data comes in. You stay in the loop at every decision point.
What it automates
Audience and competitor research, copy drafting for email, ads, and landing pages, performance summary generation, A/B brief creation, and campaign-status reporting are all high-repetition tasks an agent can own.
For anything that ships — copy, creative briefs, budget recommendations — the agent proposes ranked options and waits for approval. Nothing goes live without a human sign-off.